8 general skills or competencies (Job family competencies) for Digital Marketing Analyst I
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Knows the latest ideas and methodologies used in digital marketing analytics.
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Level 2 Behaviors
(Light Experience)
Selects and uses appropriate analytics tools to track website visitors and measure web traffics.
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Level 3 Behaviors
(Moderate Experience)
Reviews and delivers consumers' insights based on digital analytics reporting.
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Level 4 Behaviors
(Extensive Experience)
Leverages analytics tools to improve the effectiveness of our digital marketing campaigns.
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Level 5 Behaviors
(Mastery)
Promotes the use of digital analytics tools to provide accurate insights that optimize our marketing efforts.
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9 soft skills or competencies (core competencies) for Digital Marketing Analyst I
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
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Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
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Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Lists software, tools, and sources in finding credible digital information.
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Level 2 Behaviors
(Light Experience)
Follows digital etiquette to maintain our business's media reputation.
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Level 3 Behaviors
(Moderate Experience)
Prepares online surveys to benchmark employees' confidence and knowledge on digital literacy.
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Level 4 Behaviors
(Extensive Experience)
Leads digital advancement initiatives and maintains a digital literate workforce.
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Level 5 Behaviors
(Mastery)
Keeps current on evolving digital tools to enhance our productivity and have an edge over competitors.
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Summary of Digital Marketing Analyst I skills and competencies
There are 0 hard skills for Digital Marketing Analyst I.
8 general skills for Digital Marketing Analyst I, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst I, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst I, he or she needs to be proficient in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.